Luru

Shortlist
Website
HQ:
Bangalore
Funding:
Not Disclosed

Note

This market is moving at the speed of light. Please check back for latest info, such as fundings, capabilities, and other innovation.

About

Luru is an AI-driven sales automation platform that enhances sales processes by integrating artificial intelligence with human oversight. The platform offers tools for lead generation, personalized outreach, and sales process automation, enabling businesses to scale their sales efforts efficiently.

Differentiators

Luru distinguishes itself by combining AI-driven sales automation with human oversight, ensuring high-quality and personalized outreach. Their focus on integrating sales processes within collaboration tools like Slack allows sales teams to operate efficiently without switching platforms, enhancing productivity and CRM hygiene.

Positives

Positives

Ease of Use and Integration

  • Intuitive and user-friendly interface, making it easy to get started
  • Seamlessly integrates with platforms like Slack, Salesforce, Google Meet, and HubSpot
  • Consolidates workflows, allowing users to manage sales directly within their preferred platforms

Time-Saving Features

  • Automates mundane tasks like updating Salesforce, logging calls, and managing notes
  • Provides a spreadsheet-like interface for pipeline management, reducing time spent on updates
  • Automates email workflows, improving turnaround times and reducing manual effort

Productivity Boost

  • Enables faster deal tracking and pipeline updates, eliminating the need for lengthy review meetings
  • The ability to access and update notes, pipelines, and deals from Slack or during meetings streamlines the sales process
  • Reduces admin workload, allowing sales teams to focus on selling

Customizability

  • Supports custom templates and scripts for tailored workflows
  • Playbooks and prompts help guide meetings, ensuring no important details are missed
  • Flexible enough to adapt to different sales processes and team needs

Improved Collaboration and Visibility

  • Provides real-time notifications and updates, keeping teams aligned on progress
  • Offers detailed alerts and visibility into pipeline movements, upsell opportunities, and deal statuses

Customer Support

  • Quick and effective support team that helps resolve setup and onboarding issues
  • Actively listens to user feedback and incorporates suggestions into updates

Enhanced CRM Hygiene

  • Promotes consistent and accurate CRM updates with timed notifications and automation
  • Reduces the risk of missing important details or data entries

Negatives

Feature Limitations

  • Lack of aggregation functions on pipeline columns
  • Limited analytics, requiring users to rely on Salesforce reports
  • Does not yet auto-fill data or expand into recording tools

Setup and Learning Curve

  • Some initial setup challenges, especially for non-technical users
  • Discovering advanced features like workflows may require support team assistance

Notifications and Feedback

  • No status confirmation for data sent to the CRM, which could improve transparency
  • Users suggested notifications for workflows or CRM updates could be made more informative

Limited Advanced Capabilities

  • Does not currently support advanced task creation or updates directly from Slack
  • Users desire additional analytics or reporting functionalities within Luru

Minor Performance Issues

  • Occasional delays in loading records or processing actions
  • Some users experienced onboarding hiccups, although these were resolved quickly